Products and Services
Building tourism brands
There is a great need for expertise around destination branding and marketing. ETI will serve as a repository for best practices related to destination branding and offer services such as marketing research and strategic consulting to industry organizations.
Improving event education and execution
Defining and delivering service innovation principles
Assisting organizations with tourism product development
Proprietary product development
Media relations and publicity strategies
ETI faculty/associates have significant experience generating publicity, or “earned media” for tourism products. This experience will be leveraged and offered to industry.