The mission of the Events and Tourism Institute (ETI) is to advance the delivery of events and tourism innovation products and services in the nation and global community. Institute researchers and consultants assist cities, states, and international events and tourism professionals to enhance their events, tourist experience and the economic impacts of tourism in their communities.
Events and Tourism Institute
ETI works with local, national, and international communities in three major industrial markets:
- Event tourism – meetings, conventions, and other special events
- Sports tourism – sports events
- Destination marketing: DMOs, hotels, and city/community stakeholders (e.g., restaurants, and other service contractors)