The Sports Marketing minor gives you a foundational understanding of sports marketing theory, especially how sports marketing activities and strategies contribute to sports business success. You'll use these skills to solve problems sports organizations face every day, including legal issues and public relations hurdles.
What you'll learn
You'll learn the foundations of marketing, accounting, and sports management. You'll also choose from a list of electives that cover legal issues in sport settings, sport promotions, public relations, informatics, entrepreneurship, and sports journalism.