Sports Marketing Minor

Minor in Sports Marketing


The Sports Marketing minor gives you a foundational understanding of sports marketing theory, especially how sports marketing activities and strategies contribute to sports business success. You'll use these skills to solve problems sports organizations face every day, including legal issues and public relations hurdles.

What you'll learn

You'll learn the foundations of marketing, accounting, and sports management. You'll also choose from a list of electives that cover legal issues in sport settings, sport promotions, public relations, informatics, entrepreneurship, and sports journalism.

  • HPER-P211 Introduction to Sport Management
  • TCEM-E 219 Management of Sport Events
  • TCEM-S 301 Selling in the Sports Industry OR TCEM-S 332 Management Principles in Sports
  • HPER-P418 Sport Marketing*
*Prerequisite: BUS-M300 or M200 or M301

Choose one course from this list:

  • HPER-P411 Legal Issues in Sport Settings* 
  • HPER-P415 Sport Promotions and Public Relations
  • BUS-M 300 Introduction to Marketing**
  • BUS-M 301 Introduction to Marketing Management
  • BUS-M 200 Marketing and Society: A Look at Roles and Responsibilities
  • TCEM-G 299 Hosting a Sports Mega-Event OR South Korea Study Abroad
  • HER-L 210 Visual Design for the Web
  • HPER-P 234 Recreation Sports Programming
  • HPER-P 402 Ethics in Sport
*Prerequisite: Junior or Senior status
**BUS-A200 and K201 are pre-requisites for M300