Sports Event Tourism Track

Take part in a global phenomenon

Pursue a concentration in sport event tourism

Sports events are highly competitive, ranging in scale from the Olympics and other mega events to the smallest amateur participation events. These events attract tourists—both spectators and participants—along with media, officials, sponsors, and VIPs. They help cultivate a positive image for destinations and organizations, aid in corporate and place marketing, and help justify investment in venues.

Destinations compete aggressively in the sports event tourism marketplace, and countless events want to attract tourists. Professionalism in this space is essential.

The Master of Science in Event Tourism with a concentration in Sport Event Tourism is designed to prepare students for management positions in sports commissions, chambers of commerce, event owners, event management companies as well as many others.