Soonhwan Lee

Associate Professor

Phone:
(317) 274-2253
Fax:
(317) 278-2041
Email:
lee291@iupui.edu
Department:
Tourism, Conventions, and Event Management (TCEM)

Résumé/CV

PE270
IU School of Physical Education and Tourism Management - IUPUI
901 W. New York Street, Ste. 250
Indianapolis, IN
46202

Education

  • D.S.M., United States Sports Academy
  • M.S., Illinois State University
  • B.S., MyongJi University

Courses Taught

  • HPER-P 415 Sport Promotion and Public Relations
  • HPER-P 418 Sport Marketing

Publications

  • Lee, S., Kim, S., & Love, A. (2014). "Coverage of the Gay Games from 1980-2012 in U.S.
  • Newspapers: An Analysis of Newspaper Article Framing" Published in the Journal of Sport Management (Volume 28, Number 2)
  • Byon, K., Lee, S., & Baker, T. A. (2014). "A Cross Cultural Study of Purchase Intention of Sponsored Products Based on American and Korean Spectators of the 2010 FIFA World Cup South Africa" Published in the Sport Business and Management: An International Journal (Volume 4, Number 2)
  • Lee, S., & Krohn, B. (2013). "A Study of Psychological Support from Local Residents for Hosting Mega-Sporting Events: A Case of the 2012 Indianapolis Super Bowl XLVI" Published in the Event Management: An International Journal (Volume 17, Number 4)
  • Lee, S., Choi, W., Shin, H., & Choi, H. (2013). "A Development of Motivation Scale of Sport Website Users: A Perspective of Motivation Factors on Attitude and Behavioral Intention" Published in the Journal of Sport and Leisure Studies (Volume 52)
  • Park, K., Lee, S., & Miller, P. (2013). "Ticket Pricing Per Team: The Case of Major League Baseball (MLB)" Published in the Journal of Economics and Economic Education Research (Volume 14, Number 3)
  • Kang, S., Lee, S., & Kwon, O. (2013). "Persuasive Media Effects of Sponsorships at the 2010 FIFA World Cup: A Test of Theory of Planned Behavior and Involvement" Published in the International Journal of Sport Management (Volume 14, Number 2)

Research Interests

  • Sporting Events and Media Frame
  • Sport Consumer Behavior

Honors & Awards

Favorite Professor by IUPUI student-athlete (2010-2014)

Grants & Funding

  • 2014 Janet B. Parks NASSM Research Grant (sponsored by North American Society for Sport Management)
  • Overseas Conference Grant Fund sponsored by IUPUI
  • 2012 RISE Grant sponsored by IUPUI

Presentations

  • Lee, S., Shin, H., & Lee, S. (2015). "How Mass Media Frame the Mega Sporting Event: The Case of the 17th Incheon Asian Games 2014" Presented at the 2015 European Association for Sport Management (EASM) Conference (Dublin, Ireland, September 9-12, 2015)
  • Lee, S., Kim, K., Bae, S., & Krohn, B. (2014). "A Content Analysis of Television News Transcripts of the Paralympics from 1988 to 2012" Presented at the 2014 North American Society for Sport Management (NASSM) Conference (Pittsburgh, Pennsylvania, May 27-31, 2014)
  • Lee, S., Kim, S., & Love, A. (2013). "Coverage of the Gay Games from 1980-2012 in U.S. Newspapers: An Analysis of Newspaper Article Framing" Presented at the 2013 European Association for Sport Management (EASM) Conference (Istanbul, Turkey, September 11-15, 2013)
  • Lee, S., Shin, H., & Bae, S. (2013). "A Development of Motivation Scale of Sport Website Users: A Perspective of Motivation Factors on Attitude and Behavioral Intention" Presented at the 2013 North American Society for Sport Management (NASSM) Conference (Austin, Texas, May 28-June 1, 2013)