IU School of Physical Education and Tourism Management - IUPUI
901 W. New York Street, Ste. 250
- Ph.D., Sport Management, University of Massachusetts at Amherst, 1997. Dissertation Evaluating Brand Equity in the Team Sport Setting.
- M.S., Sport Management, The Ohio State University, June 1991
- B.A., Communication Arts & Sciences, DePauw University, May 1988
Since July 2009, Dr. James (“Jay”) Gladden has served as Dean of the School of Physical Education and Tourism Management at Indiana University-Purdue University Indianapolis. Dean Gladden joined IUPUI after serving as Associate Dean in the Isenberg School of Management at the University of Massachusetts Amherst, where he was a faculty member in the Department of Sport Management. Dr. Gladden spent 12 years on the internationally-recognized UMass Sport Management faculty where he taught a variety of courses revolving around his expertise in sport branding and sport marketing. In many of his classes, Dr. Gladden partners with industry to create student-related projects. Some of the organizations his students worked with include the Basketball Hall of Fame, Boston College Athletics,New Balance, Octagon Marketing, Philips Electronics, US Soccer,and the WNBA. Through the Sports Management Consulting Class (P432) at IUPUI, Dr. Gladden has partnered with Indiana Sports Corporation, Grand Park in Westfield, The Incrediplex, USA Football, Indiana Primetime Sports and the Pete Dye Golf Trail on student projects., Dr. Gladden has published numerous articles and book chapters on these topics in a wide variety of outlets including the Journal of Sport Management, Sport Marketing Quarterly, Sport Management Review,and the International Journal of Sports Marketing and Sponsorship, and industry publications such as Athletic Management and Sports Business Journal., Dr. Gladden also brings more than 20 years of experience working with industry , first as a Project Director for DelWilber + Associates (from 1991 to 1994) and then later as a faculty member at UMass and IUPUI. Dr. Gladden has worked with a variety of organizations including the 500 Festival, the Cleveland Cavs, Compaq Computer Corporation, Iowa State University, the Los Angeles Dodgers, Major League Soccer, the National Basketball Association, the National Collegiate Athletic Association , the Pittsburgh Pirates, Purdue University, and the United States Figure Skating Association. Dr. Gladden is very active in the Indianapolis sports and tourism community. He serves as a Board member for Visit Indy and President's Council Member for the Indiana Sports Corporation.Originally from a northern suburb of Chicago, Dr. Gladden graduated from DePauw University in 1988 with a Bachelor’s in Communication Arts & Sciences. He received a Master’s degree in Sport Management from Ohio State University in 1991 and a Ph.D. in Sport Management from the University of Massachusetts in 1997.
HPER-P 432 Sports Management Consulting
- Gladden, James M., George R. Milne, and William A. Sutton (1998). “A conceptual framework for assessing brand equity in Division I college athletics,” Journal of Sport Management, 12 (1), 1-19.
- Gladden, James M. and George R. Milne (1999). “Examining the Importance of Brand Equity in Professional Sport,” Sport Marketing Quarterly, 8 (1), 21-29. Recognized as one of the top 20 articles over the last 20 years in Sport Marketing Quarterly (2011).
- Gladden, James M. and Mark A. McDonald (1999). “The Brand Management Efforts of a Niche Specialist: New Balance in the Athletic Footwear Industry,” The International Journal of Sports Marketing and Sponsorship, 1 (2): 168-184.
- Gladden, James M. and Daniel C. Funk (2001). “Understanding Brand Loyalty in Professional Sport: Examining the Link between Brand Associations and Brand Loyalty. The International Journal of Sports Marketing and Sponsorship, 3 (1), 45-69.
- Gladden, James M., Irwin, Richard L., and William A Sutton (2001). “Managing North American Major Professional Sport Teams in the New Millennium: Building, Sharing, and Maintaining Equity.” Journal of Sport Management 15 (4), 297-317.
- Reprinted in Weed, M. (Editor) (2013), Sport and Leisure Management, SAGE Publications.
- Gladden, James M. and Daniel C. Funk. (2002) “Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport.” Journal of Sport Management, 16 (1), 54-81.
- Kerr, A. & Gladden, J.M. (2008). Extending the Understanding of Professional Team Brand Equity to the Global Marketplace. International Journal of Sports Management and Marketing, 3 (1/2): 58-77.
- Mott, J.W. & Gladden, J.M. (2009). Coaches as Brand Builders: What is Important? International Journal of Sports Management and Marketing, 10 (1)
- Sport branding
- Sport sponsorship
- Sport marketing.
- Board Member for Visit Indy
- Member of the Indiana Sports Corporation President's Council
Honors & Awards
- Outstanding Teacher Award. Isenberg School of Management (2004)
- Lilly Fellowship, University of Massachusetts, 2000-2001 academic year—one of eight junior faculty members on campus selected through an interview process to take part in a year-long teaching fellowship.
- TEACHnology Fellowship, University of Massachusetts, 2006-2007 academic year—one of eight mid-career faculty members on campus selected through an interview process to take part in a year-long teaching fellowship focusing on integrating technology into effective teaching
- IUPUI Division of Student Life Community Builder Award—2011
- Participant in Indiana University Executive Leadership Series (2012-13)—selected as one of two administrators on campus to take part in system-wide leadership development series.
Grants & Funding
- Compaq Computers, 1998-1999 ($60,000). (Co-authored with Dr. William Sutton, University of Massachusetts). Topic: “Examining the Effectiveness of Compaq’s Corporate Partnership with the NCAA.”
- National Collegiate Athletic Association, 1999-2000 ($15,000). (Co-authored with Dr. William Sutton, University of Massachusetts, and Dr. Richard Irwin, University of Memphis). Topic: “Understanding Attendees at NCAA Championship Events.”
- National Collegiate Athletic Association, 2000-2001 ($30,000). (Co-authored with Dr. William Sutton, University of Massachusetts, and Dr. Richard Irwin, University of Memphis). Topic: “Understanding Attendees at NCAA Championship Events.”
- United States Figure Skating Association, 2000-2001 ($7,500). Topic: “Profiling Attendees at the United States Figure Skating Championships.”
- Anschutz Entertainment Group, Inc., 2002. ($35,000). (Co-Authored with Dr. Timothy DeSchriver). Topic: “Profiling Attendees for AEG-Owned Major League Soccer Teams.”
- Major League Soccer, 2006 ($39,500). Topic: “Developing a Strategic Marketing Research Program and Conducting Research on Soccer Enthusiasts Perceptions of MLS.”
- Major League Soccer, 2007 ($45,000) (Co-Authored with Tracy Schoenadel). Topic: “Developing a Strategic Marketing Research Program and Analyzing Data Collected from Soccer Fans.”