Indiana University-Purdue University Indianapolis

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Dept of Physical Education

Jay Gladden

Dean
IU School of Physical Education & Tourism Management
317.278.2826 | jamglad@iupui.edu

EDUCATION

Ph.D., Sport Management, University of Massachusetts at Amherst
M.A., Sport Management, The Ohio State University
B.A., Communication Arts & Sciences, DePauw University

EXPERTISE

Sports Branding
Sponsorship
Athletic Fundraising

COURSES CURRENTLY TEACHING

Sports Marketing

RECENT INTELLECTUAL CONTRIBUTIONS AND FUNDING

Gladden, James M. and William A. Sutton (forthcoming). “Professional Sport,” in Contemporary Sport Management (4th ed.), P. Pederson, J. Quarterman, and L. Thibault. Champaign, IL: Human Kinetics Publishers.

Mott, J.W. & Gladden, J.M. (2009). Coaches as Brand Builders: What is Important? International Journal of Sports Management and Marketing, 10 (1)

Clark, J.S., Apostolopoulou, A., & Gladden, J.M. (2009). Real women watch football: Gender differences in the consumption of the NFL Super Bowl broadcast. Journal of Promotion Management, 15(1-2), 165-183.

Kerr, A. & Gladden, J.M. (2008). Extending the Understanding of Professional Team Brand Equity to the Global Marketplace. International Journal of Sports Management and Marketing, 3 (1/2): 58-77.

Apostolopoulou, A. & James M. Gladden (2007). “Developing and Extending Sport Brands,” in The Marketing of Sports, Simon Chadwick and John Beech (eds.), Financial Times Prentice Hall.

Gladden, J.M. (2007). “Spectator Sports Branding,” in Sport Marketing (pp. 171-188), in Bernard J. Mullin, Steve Hardy, and William A. Sutton. Champaign, IL: Human Kinetics.

Major League Soccer, 2007 ($45,000) (Co-Authored with Tracy Schoenadel). Topic: “Developing a Strategic Marketing Research Program and Analyzing Data Collected from Soccer Fans.”

RECENT AWARDS AND RECOGNITION

TEACHnology Fellowship, University of Massachusetts, 2006-2007 academic year

Outstanding Teacher Award, Isenberg School of Management, 2004

RECENT UNIVERSITY AND COMMUNITY ENGAGEMENT

Board Member, Indianapolis Convention and Visitors Association, 2010

Commissioner, Commission on Sport Management Accreditation, 2008-2010

Editorial Board, Journal of Sport Management, 2004-2010

Off the Press Editor, Journal of Sport Management, 2005-09

Member, Athletic Council, 2007-2009

Editorial Board, Sport Management Review, 2003-2008

Associate Editor, Sport Marketing Quarterly, 2003-2007


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